Design logo wordmark how to#

LegibilityĪlthough this may seem intuitive, legibility is crucial when choosing your logo fonts. Always remember to tailor your logo font selection to your target audience. In comparison, if you are creating a logo for a ceramics shop, your customers may be more attracted to a friendlier creative logo. In that case, your audience will want something that conveys messages of trust and integrity. For example, suppose you are creating a logo for a security company, like the logo above. It is crucial to identify your target market and understand your customers to choose typefaces that reflect their needs and values. Check out how some logos are everlasting despite their simple construct.Make sure to align your logo and its message with your audience’s needs. Here’s an outline of different custom designed fonts for creating timeless logos. The importance of selecting the right type for a logo cannot be overstated. And brings a unique dimension that makes the logo unlike any otherĮventually the logo becomes the permanent identification and the mass audience starts associating the brand with it.They make the logo look basic and legible.They present company initials in graphical form.Among the various styles of logo designs, wordmark logos serves multiple purposes. For instance the “literal logo” is simply the nameplate of the brand whereas retro logos are appreciated by the Victorian art fans. The logos are more concept driven that covers various categories. Logo design in today’s world has taken limitless forms and styles and that broad range of style has more acceptability. If you can build an identity in black and white, with just the name and something going on inside it, that’s the holy grail.’ That’s the clever bit: conveying a message through a name. The next layer is the way you present it. ‘An identity in its most basic form is a name. It is where logotypes most closely follow typeface fashion, and where simplicity can lead to longevity. It is where the focus falls squarely on the letterforms themselves and on the communication of basic, essential values through type. Now font has become revived as the term for any computer typeface sold, traded, pirated or offered for free.Ī word or an abbreviation set in a typeface chosen to convey something of the nature, stature of character of the organization. Font originally referred to the product of a foundry where hot metal is poured into molds, and type font referred to the complete character set in one specific point size and style of type within a type family. It’s All In The Fontīefore computers, a font was called typeface or face. Hence expression through type requires perfecting the fonts or rather customizing them. And that’s what you’re always reaching for: that special element where the penny drops. That kind of feature makes every client and every customer happy.

The arrow in the FedEx logo – people love having that pointed out to them. Sounds tricky, doesn’t it? Indeed creating a logo that stands the tests of time is a challenge.

In the most practical terms how can you make the word ‘fizzy’, look fizzy? For this, you have to go back to the sketch board and craft an idea that conveys the brand essence in the wordmark.

Design logo wordmark how to#

The most crucial role for a designer is to understand how to achieve expression through type. It means the same font can show a vastly different character when used in one logo to another. Giving character to characters: typefaces have a Jekyll and Hyde effect on words, and today the range of personalities available is greater than at any time in the past.